Every engagement starts the same way: a real conversation about your business. Where AI can move a number, where it can't, and what the path forward actually looks like — in plain operator language, not consultant-speak.
The three offerings below represent a natural progression. Most clients start with a call. Many follow with a Roadmap. The ones who are serious move to a retainer. You don't have to commit to more than the next step.
Electric Eel is built by an operator with 11 completed AI certifications across Vanderbilt University, Duke University, DeepLearning.AI, Fractal Analytics, Edureka, and UT Austin — and a book being written in real time documenting what it actually looks like to bring AI into a live hospitality business.
Walk the business. Find the real opportunities — and the real non-starters.
Design a coherent AI stack — what to buy, build, and leave alone.
Deploy real systems. Ship working automations. Not slide decks.
Train the team. Write the SOPs. Adoption is a deliverable.
Monthly reviews. Every system tied to a metric. Keep it moving.
A focused 30-minute conversation about your business. You'll leave with at least one concrete AI application you can implement — whether or not we work together.
Operators who are AI-curious but not yet committed — you've heard the noise, you're not sure what's real, and you want a straight answer from someone who's actually doing it inside a live business.
A complete AI implementation plan for your business. Walk away knowing exactly what to build, in what order, with what tools — and what to ignore entirely.
Operators who are ready to move but need a plan first — you know AI belongs in your business, you don't know where to start, and you want a prioritized roadmap you can either execute yourself or hand to a team.
Ranges by scope: $3,500 for a single location · $7,500 for a 3–5 location group
Your embedded AI leader on a monthly retainer. Strategy, implementation, team training, and ongoing reporting — the function a Chief AI Officer would serve, without the full-time cost.
Multi-location operators who are committed to AI as a long-term function — not a project, not a pilot. You want someone who owns it, builds it, and stays accountable to the results.
Ranges by scope: $4,000/mo single location light-touch · $10,000/mo multi-location active build
| What you get | AI Opportunity Call | AI Roadmap | Fractional AI Leadership |
|---|---|---|---|
| Honest AI opportunity assessment | ✓ | ✓ | ✓ |
| On-site discovery and floor walk | — | ✓ | ✓ |
| Prioritized AI implementation plan | — | ✓ | ✓ |
| Specific tool recommendations | — | ✓ | ✓ |
| Active system builds and deployment | — | — | ✓ |
| Staff training and enablement | — | — | ✓ |
| Monthly performance reporting | — | — | ✓ |
| Ongoing AI leadership and accountability | — | — | ✓ |
| Investment | Free | $3,500 – $7,500 | $4,000 – $10,000/mo |
No. Most of the operators I work with are starting from zero on the technical side. What you need is a clear picture of your business problems — I'll handle the AI translation. The best client I can have is an operator who knows their numbers and trusts me to figure out the tools.
Software doesn't deploy itself, train your staff, or tell you if it's working. Most hospitality groups that try to adopt AI on their own end up with a pile of subscriptions nobody uses. What you're buying with Electric Eel is the leadership function — someone who owns the outcome, not just the tool.
Typically 2–3 weeks from kickoff to delivery. Week one is discovery — on-site visit, interviews, data review. Week two is analysis and design. Week three is delivery and the ownership presentation. For multi-location groups, we may extend the discovery phase.
Three months. That's the minimum time needed to build something real, train the team, and show measurable results. Month one is primarily build phase. Month two is refinement and training. Month three is when the systems start paying back. Most clients stay well beyond that.
The Fractional AI Leadership retainer is designed for multi-location groups — the complexity justifies the investment. For single-location operators, the AI Roadmap is the better fit. It gives you the full implementation plan at a one-time cost you can execute on your own timeline.
Restaurants and taverns (Verf's Grill & Tavern is the live flagship), and expanding into spa and wellness. The core methodology — diagnose, architect, build, enable, iterate — applies across hospitality verticals. If your business runs on guest experience and a team of people, the playbook works.
Thirty minutes. A real conversation about your business. You'll leave with a concrete next step — whether that's a Roadmap, a retainer, or just one thing to try on your own.
Book Your AI Opportunity Call →No pitch deck. No upsell. Just a useful conversation.